Pricing Plans
Explore Puzzle’s four pricing plans and find the right fit for your team, whether you're just getting started or scaling operations.
Written By Jolly Amurao
Last updated About 4 hours ago
At Puzzle, we believe clarity in operations should be matched with clarity in pricing. That’s why our plans are designed to grow with your team—from individuals mapping simple processes to enterprises managing company-wide operations.
This guide is here to help you decide which plan aligns with your goals, how to get the most out of it, and when it’s time to upgrade. Whether you’re exploring Puzzle for the first time or ready to scale, you’ll find the right plan to meet your needs and maximize your investment.
Let’s explore each plan, how it supports different types of teams, and what you unlock as you move from building to optimizing and scaling your workflows.
🟢 Starter – Free
Best for: Individuals exploring Puzzle or documenting simple processes.
The Starter plan gives you the tools to build your first process map, collaborate with a small team, and understand how Puzzle fits into your operations, without committing to a paid plan.
✔️ What’s included?
✔️ What’s included?
Unlimited workspaces
Up to 100 total objects (steps, roles, people, tools, and Changelog entries) across all Workspaces
Access to Puzzle’s core builders: Workflows, Teams, and Tools
Nova AI (1,000 or 2,000 free AI credits for new accounts depending on onboarding path chosen)
Puzzle MCP for Claude and ChatGPT
Bring Your Own API Key (BYOK)
Puzzle Data Export
Access to all features included in Builder and Optimizer
🤔 When to choose Starter?
🤔 When to choose Starter?
✅ You're just getting started with process documentation.
✅ You want to try Puzzle hands-on with no time limit.
✅ You need to build a few clean processes for internal or client use.
🔒 Limits to be aware of
🔒 Limits to be aware of
100-object cap (steps, roles, people, tools, and Changelog entries). You'll hit this quickly on complex maps.
🛠 Builder — $20 per seat per month
Best for: Teams creating SOPs, playbooks, and collaborative workflows.
Builder unlocks unlimited workspaces and steps, making it ideal for teams building out repeatable, organized operations. You’ll also gain access to time-saving tools like templates, tasks, and shared views.
✔️ What’s included?
✔️ What’s included?
Unlimited workspaces, tabs, and objects
Save and reuse custom templates
Task tracking
Shared Views
List View + Filters to manage steps at a glance
Changelog
Export to section workflows PNG/PDF
Puzzle Data Export
Step Cost Calculator (individual step cost tracking)
Nova AI (1,000 or 2,000 free AI credits for new accounts depending on onboarding path chosen)
Puzzle MCP for Claude and ChatGPT
Bring Your Own API Key (BYOK)
💡 Using Builder features in the free plan? You may already be using task tracking or shared views, which count toward the free plan's 100-object limit (steps, roles, people, tools, and Changelog entries). But once you hit that limit, editing or adding new steps will be restricted until you upgrade.
🤔 When to choose Builder?
🤔 When to choose Builder?
✅ You’re working across multiple processes or departments
✅ You want to assign tasks or share workflows externally
✅ You’re building repeatable templates and internal systems
🔒 Limits to be aware of
🔒 Limits to be aware of
No conditional coloring or cost tracking
No cost rollups by section
No integrations or custom data structures
🚀 Optimizer — $40 per seat per month
Best for: Operations teams ready to integrate, analyze, and improve.
Optimizer is built for operational insight. If you want to track costs, connect Puzzle with other tools, or analyze steps at scale, this is your plan. It’s where Puzzle becomes a true source of truth for how your team works.
✔️ What’s included?
✔️ What’s included?
Everything in Builder
Conditional step coloring
Tool and process cost tracking
Changelog
Export to section workflows PNG/PDF
Puzzle Data Export
Entities & Attributes (structured data)
Advanced list view filters
Zapier, Make, Hubspot, n8n integrations
Nova AI (1,000 or 2,000 free AI credits for new accounts depending on onboarding path chosen)
Puzzle MCP for Claude and ChatGPT
Bring Your Own API Key (BYOK)
Step Library (coming soon)
🎨 Trying advanced features on the free plan? Features like Conditional Step Coloring, Cost Tracking, and Entities are available while you're under the 100-object cap (steps, roles, people, tools, and Changelog entries). But to keep using them beyond that, you'll need to upgrade to Optimizer.
🤔 When to choose Optimizer?
🤔 When to choose Optimizer?
✅ You want visibility into cost, tools, and ownership
✅ You need to track, analyze, or integrate operations
✅ You’re managing end-to-end workflows across tools
🔒 Limits to be aware of
🔒 Limits to be aware of
Coming soon, features like Tags and Projects are reserved for Enterprise
🧑💼 Enterprise – Custom Pricing
Best for: Large orgs needing white-glove onboarding, security, and advanced features.
The Enterprise plan is Puzzle’s most robust solution—ideal for organizations managing processes at scale and needing tailored support and features.
✔️ What’s included?
✔️ What’s included?
Everything in Optimizer
Single Sign-On (SSO)
Nova AI (1,000 or 2,000 free AI credits for new accounts depending on onboarding path chosen)
Puzzle MCP for Claude and ChatGPT
Bring Your Own API Key (BYOK)
White-glove support
Tab-Level Permissions — Enterprise-exclusive. Control which workspace members can access private tabs.
Access to roadmap features (coming soon):
Activity Logs
Tags
Projects
Gold Canvas
Private tools
Step Library (drag-and-drop step blocks)
🤔 When to choose Enterprise?
🤔 When to choose Enterprise?
✅ You’re rolling out Puzzle org-wide
✅ You need advanced support or security features
✅ You want roadmap access and long-term alignment
🔒 Limits to be aware of
🔒 Limits to be aware of
Custom pricing only (requires sales contact)
Some roadmap features are still in development
📊 Feature Comparison (with Coming Soon + Roadmap Highlights)
🟡 *Starter plan users can access premium features, but only within the 100-object limit (the number of objects are the sum of steps, roles, people, tools, and changelog entries).
👉 Want the full breakdown? Visit our Pricing Page for the most up-to-date details and roadmap visibility.
🛍️ Purchased Puzzle on AppSumo? Your access works differently from the standard plans above. See the Puzzle on AppSumo guide → for your feature breakdown, activation steps, and troubleshooting.
Why Teams Choose Puzzle
🔄 Built for Scale: From solo builders to multi-team operations, Puzzle’s flexible plans let you start small and grow without switching tools or rebuilding from scratch.
🔒 Transparent Pricing: Clear limits, flexible billing, and no surprise costs. Invite unlimited view-only Guests and only pay for what you need.
⚙️ Structured and Visual: Unlike static diagrams, Puzzle’s canvas is powered by structured data—giving you deep insights, reusable templates, and scalable systems.
🧠 Collaboration-First: Map how people, tools, and workflows connect. Puzzle makes it easy for teams to align, share knowledge, and continuously improve together.
🚀 Choose Your Plan. Build What Matters.
Whether you’re mapping one process or transforming how your entire team operates, Puzzle gives you the structure to build with clarity. Each plan is designed to meet you where you are. From documenting simple workflows to integrating tools, tracking costs, and scaling systems across teams.
Start with the tools you need today, and upgrade when your operations are ready for more. With flexible pricing, no guest limits, and powerful features at every level, Puzzle grows with your team—so you can stay focused on what matters most: building better, smarter operations!
Still need help? Ask the team