At Puzzle, we believe clarity in operations should be matched with clarity in pricing. That’s why our plans are designed to grow with your team—from individuals mapping simple processes to enterprises managing company-wide operations.
This guide is here to help you decide which plan aligns with your goals, how to get the most out of it, and when it’s time to upgrade. Whether you’re exploring Puzzle for the first time or ready to scale, you’ll find the right plan to meet your needs and maximize your investment.
Let’s explore each plan, how it supports different types of teams, and what you unlock as you move from building to optimizing and scaling your workflows.
📝 This new pricing will not go live until August 2025. Feel free to review your pricing options prior to the pricing goes live.
🟢 Starter – Free Forever
Best for: Individuals exploring Puzzle or documenting simple processes.
The Starter plan gives you the tools to build your first process map, collaborate with a small team, and understand how Puzzle fits into your operations, without committing to a paid plan.
✔️ What’s included?
✔️ What’s included?
1 workspace
Up to 100 total objects (steps, sections, etc.)
Access to Puzzle’s core builders: Workflow, Team, and Tool
Add comments and notes to steps
Use pre-built templates
Embed Looms and Scribes inside steps
🤔 When to choose Starter?
🤔 When to choose Starter?
✅ You're just getting started with process documentation.
✅ You want to try Puzzle hands-on with no time limit.
✅ You need to build one clean process for internal or client use.
🔒 Limits to be aware of
🔒 Limits to be aware of
Can’t save custom templates
No task tracking, public sharing, or integrations
100-object cap (you’ll hit this quickly on complex maps)
🛠 Builder
Best for: Teams creating SOPs, playbooks, and collaborative workflows.
Builder unlocks unlimited workspaces and steps, making it ideal for teams building out repeatable, organized operations. You’ll also gain access to time-saving tools like templates, tasks, and public sharing.
✔️ What’s included?
✔️ What’s included?
Unlimited workspaces, tabs, and objects
Save and reuse custom templates
Task tracking
Public, shareable views
List view to manage steps at a glance
💡 This is our most popular plan for growing teams that want to scale operations without losing clarity or consistency.
🤔 When to choose Builder?
🤔 When to choose Builder?
✅ You’re working across multiple processes or departments
✅ You want to assign tasks or share workflows externally
✅ You’re building repeatable templates and internal systems
🔒 Limits to be aware of
🔒 Limits to be aware of
No conditional coloring or cost tracking
Limited filters in list view
No integrations or custom data structures
🚀 Optimizer
Best for: Operations teams ready to integrate, analyze, and improve.
Optimizer is built for operational insight. If you want to track costs, connect Puzzle with other tools, or analyze steps at scale, this is your plan. It’s where Puzzle becomes a true source of truth for how your team works.
✔️ What’s included?
✔️ What’s included?
Everything in Builder
Conditional step coloring
Tool and process cost tracking
Entities & Attributes (structured data)
Advanced list view filters
Zapier and Make integrations
Step Library (coming soon)
🤔 When to choose Optimizer?
🤔 When to choose Optimizer?
✅ You want visibility into cost, tools, and ownership
✅ You need to track, analyze, or integrate operations
✅ You’re managing end-to-end workflows across tools
🔒 Limits to be aware of
🔒 Limits to be aware of
No HubSpot integration
Coming soon features like Tags and Projects are reserved for Enterprise
🧑💼 Enterprise – Custom Pricing
Best for: Large orgs needing white-glove onboarding, security, and advanced features.
The Enterprise plan is Puzzle’s most robust solution—ideal for organizations managing processes at scale and needing tailored support and features.
✔️ What’s included?
✔️ What’s included?
Everything in Optimizer
HubSpot integration
White-glove support
Access to roadmap features (coming soon):
Activity Logs
Export to PNG
Tags
Projects
Gold Canvas
Private tools and SSO
Step Library (drag-and-drop step blocks)
🤔 When to choose Enterprise?
🤔 When to choose Enterprise?
✅ You’re rolling out Puzzle org-wide
✅ You need advanced support or security features
✅ You want roadmap access and long-term alignment
🔒 Limits to be aware of
🔒 Limits to be aware of
Custom pricing only (requires sales contact)
Some roadmap features still in development
📊 Feature Comparison (with Coming Soon + Roadmap Highlights)
Feature | Starter | Builder | Optimizer | Enterprise |
Workspaces | 1 | Unlimited | Unlimited | Unlimited |
Objects | 100 | Unlimited | Unlimited | Unlimited |
Tabs per Workspace | 1 | Unlimited | Unlimited | Unlimited |
Save Custom Templates | ❌ | ✅ | ✅ | ✅ |
Task Tracking | ❌ | ✅ | ✅ | ✅ |
Public Views | ❌ | ✅ | ✅ | ✅ |
List View | ❌ | ✅ | ✅ | ✅ |
List View Filters | ❌ | ❌ | ✅ | ✅ |
Conditional Step Coloring | ❌ | ❌ | ✅ | ✅ |
Tool & Process Costing | ❌ | ❌ | ✅ | ✅ |
Entities & Attributes (Databases) | ❌ | ❌ | ✅ | ✅ |
Zapier & Make Integrations | ❌ | ❌ | ✅ | ✅ |
HubSpot Integration | ❌ | ❌ | ❌ | ✅ |
Step Library (Reusable Blocks) | ❌ | ❌ | 🕒 Coming Soon | 🕒 Coming Soon |
Projects & Tags | ❌ | ❌ | 🕒 Coming Soon | 🕒 Coming Soon |
Activity Logs | ❌ | 🕒 Coming Soon | 🕒 Coming Soon | 🕒 Coming Soon |
Private Tools & SSL | ❌ | ❌ | ❌ | 🕒 Coming Soon |
👉 Want the full breakdown? Visit our Pricing Page for the most up-to-date details and roadmap visibility.
Why Teams Choose Puzzle
🔄 Built for Scale: From solo builders to multi-team operations, Puzzle’s flexible plans let you start small and grow without switching tools or rebuilding from scratch.
🔒 Transparent Pricing: Clear limits, flexible billing, and no surprise costs. Invite unlimited view-only Guests and only pay for what you need.
⚙️ Structured and Visual: Unlike static diagrams, Puzzle’s canvas is powered by structured data—giving you deep insights, reusable templates, and scalable systems.
🧠 Collaboration-First: Map how people, tools, and workflows connect. Puzzle makes it easy for teams to align, share knowledge, and continuously improve together.
🚀 Choose Your Plan. Build What Matters.
Whether you’re mapping one process or transforming how your entire team operates, Puzzle gives you the structure to build with clarity. Each plan is designed to meet you where you are. From documenting simple workflows to integrating tools, tracking costs, and scaling systems across teams.
Start with the tools you need today, and upgrade when your operations are ready for more. With flexible pricing, no guest limits, and powerful features at every level, Puzzle grows with your team—so you can stay focused on what matters most: building better, smarter operations!